ACLAMO builds a stronger community one child and one family at a time. Help us achieve this goal!
Many Thanks To The Sponsors, Restaurants and Participants Who Attended!
Determination and Product Differentiation
Luis Marin is a man full of energy and a gift for marketing. When he opened his first Mexican restaurant in Chalfont, PA in 1992, he knew he had to differentiate his offerings from those available in the many Mexican restaurants dotting the countryside. Luis' strategy was to prepare only genuine, home cooked Mexican dishes.
To his dismay, he found that many diners were accustomed to eating "Americanized" Mexican food and the numbers of patrons only grew slowly. He hung in there, however, and his determination paid off.